For every athlete. In every sport.

Bioengineer your athletic performance

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Meet the Genoa band

Core signals, straight from the skin. No needles. Nothing to think about while you work.

The Genoa band

150+ biomarkers from a few core signals.

The core signals
Sodium
Hydration, as you lose it.
Potassium
An early read on fatigue.
Sweat acidity
The skin's acid mantle.
Skin temperature
Heat building in the body.
Ambient temperature
The conditions around you.
The Genoa band worn against sweat-covered skin

We interface with your largest organ

Two square metres. Millions of sweat glands. Sweat brings the body’s chemistry to the surface, naturally. Nothing to draw. Nothing to implant.

The interface
2 m²
Of skin on an average adult, roughly the size of a door. The largest organ in the body.
How we read it
State-of-the-art bioengineering
Microfluidics and electrochemistry, read straight off the skin. No needles, no blood draws, no implants.
The evidence
Sweat electrolytes & acidity under exertion+

Bandodkar A. J. et al. Battery-free, skin-interfaced microfluidic/electronic systems for analysis of sweat. Science Advances 5, eaav3294 (2019).

Real-time sweat electrolyte and acidity measurement under athletic conditions tracks the body's response closely enough to be useful individually.

Read paper ↗
Injury burden in elite football+

Ekstrand J., Hägglund M., Waldén M. Injury incidence and patterns in professional football: the UEFA injury study. BJSM 45, 553–558 (2011).

Establishes the per-squad availability rates and time-loss durations that make athlete availability measurable in the first place.

Read paper ↗
Cost of player absence to clubs+

Eliakim E. et al. Estimation of injury costs: financial damage of EPL teams’ underachievement due to injuries. BMJ Open Sport & Exercise Medicine 6, e000675 (2020).

Peer-reviewed quantification of how player absence translates into salary, replacement and league-position cost.

Read paper ↗
Heat and warm-weather play+

Périard J. D., Racinais S., Sawka M. N. Adaptations and mechanisms of human heat acclimation. Scand J Med Sci Sports 25, 20–38 (2015).

Underpins the temperature-monitoring rationale for training and competition in hot-weather conditions, in any sport.

Read paper ↗

Genoa is in active development. Sensor-performance figures on this page are targets benchmarked against the literature above, not measured product specifications.

Your body speaks in chemistry

We read it in real time, and we track it across every sport.

Running
Cycling
Football
Rugby
Basketball
Tennis
Rowing
Boxing
The Genoa band with its sensor patch, beside the app
Reusable band

Washable, worn session after session.

Disposable patches

One per tracking period.

The Genoa app

Every reading, live on your phone.

Every patch is built to cover a target biochemical tracking period: a session, a matchday, a recovery window. Tracking periods are development targets, not measured product specifications.

Biochemical Readiness
150+ biomarkers
Fluid Deficit0.8 L
Salty Sweater1,120 mg/L
Rehydration Target1,340 mg
Cramp RiskLow
Sweat FingerprintBaseline matched
Thirst SignalRising
Focus Window42 min
Heat Adaptation+12%
Recovery Speed38 min
Thirst CalibrationWell calibrated
Effort Perception Gap+8% strain
12 of 150+ shown

Illustrative view. Genoa shows performance context, not medical advice.

An athlete at full sprint
Waitlist open now

Be first.

Strictly limited. Professional pilots come first.

We’re opening the waitlist now. Pre-orders follow in Q4 2026. Everyone on the list is notified first, and places are allocated first come, first served, after professional athlete orders and pilots are fulfilled.

No payment today. Reserving a place takes nothing and creates no contract of sale.

In development

Built with the people who’ll use it

In active conversations with elite teams and athletes. Nothing is listed until it’s signed.

An athlete resting after training, wearing the Genoa band

Anonymised feedback from early discovery conversations. No endorsement is implied.

Supporters
KAUST
Foresight Institute
KAUST
Foresight Institute
KAUST
Foresight Institute
KAUST
Foresight Institute

We are bioengineering athletic performance

Yasmeen Hmaidan
Co-founder & CEO

Yasmeen Hmaidan

Drives Genoa’s vision, commercial strategy and strategic partnerships. Biotechnologist and previous MIT Research Affiliate with venture investing and consulting experience, including $2M in healthtech investments and responsibility for a $10M portfolio.

Draper AssociatesMIT Media LabUniversity of Toronto
Dr. Mario Soto Martinez
Co-founder & CTO

Dr. Mario Soto Martinez

Builds Genoa’s core sensing platform, from electrode design and signal stability to manufacturing and system integration. PhD bioengineer with 10 years of experience specializing in biomedical devices, microfluidics and electrochemistry.

KAUSTITESO Universidad Jesuita de GuadalajaraCONADEIP
Dr. Mikkel Draebye
Advisor

Dr. Mikkel Draebye

Shapes Genoa’s commercialization and access to the global sports ecosystem. KAUST professor and sports-management strategist with 20+ years as an independent UEFA consultant.

UEFA Champions LeagueSDA Bocconi School of ManagementCIES International Centre for Sports Studies
Watch it come to life

What athletes and teams ask us

Pre-orders open Q4 2026. We have one pilot in place with a professional English football club, and we are onboarding early-access partners now, both teams and individual athletes. Book a pilot to be first in line.
No. Genoa sits on the skin and reads what sweat brings to the surface. There are no needles, no blood draws, and no implants of any kind.
Any sport where sweat is part of the job: endurance running, cycling, rowing, rugby, combat sports, court sports, team sports. Nothing about the band is tied to one discipline: it reads skin chemistry, and skin chemistry doesn’t care what game you play.
Genoa is designed to sit alongside the GPS, heart-rate and load-monitoring tools you already use. Those measure what the body is doing; Genoa measures what it is losing. Full integration details are shared with early-access partners.
No. Genoa is a sport-performance product, not a medical device. It is not marketed for medical diagnosis, and nothing it shows is medical advice.
The first production run is limited, and allocation goes in the order reservations come in. Reserve a place or request a pilot and we’ll tell you honestly where you sit in the queue.